Automate Your Lead Prioritization with AGM’s Lead Scoring

In the world of artificial grass installations, not all leads are created equal. Some prospects are just window shopping while others are ready to make a decision right now. As a business owner, you need to focus your time and resources on the leads most likely to convert into paying customers.

This is where a lead scoring system comes into play. Simply put, lead scoring assigns a numerical value (or score) to leads based on their behavior and engagement level. The higher the score, the more likely the lead is to convert.

And with AGM’s automated lead scoring feature, you can do this all without lifting a finger. Here’s how:

Custom Scoring Criteria

What makes a lead valuable for an artificial grass installer? Maybe it’s a commercial client with multiple properties. Or maybe it’s a residential homeowner who’s interested in more than just a lawn upgrade – perhaps they also want a putting green or dog-friendly turf.

With AGM, you get to decide what constitutes a high-value lead based on criteria that are relevant to your business. You can assign points based on various factors such as:

• Filling up a form on your site

• Clicking a trigger link (can indicate strong interest in taking the next step)

• Subscribing to your email newsletter

• Replying in any way to your outreach (e.g. texting back, engaging with your chatbot, etc.)

• Booking an appointment

• Their source (e.g., leads that come from paid advertising might be more ready to buy than those that come from organic search)

Automate Your Lead Scoring Process

Once you’ve defined your lead scoring criteria, AGM does the rest. The software automatically assigns points to each lead based on the criteria you’ve set.

For instance, a lead who fills out a form on your website requesting a quote for a large commercial project in an upscale neighborhood could automatically be assigned a high score. Meanwhile, a residential homeowner who’s just starting to explore artificial grass options might get a lower score.

This process happens in real time as leads interact with your website, fill out forms, or respond to your marketing campaigns. You don’t have to lift a finger – AGM does it all for you.

Prioritize Your Sales Efforts

Instead of treating all leads equally, use lead scoring to focus your time and resources on the ones that are most likely to turn into profitable projects.

For example, your sales team can reach out to high-scoring leads first, offering personalized consultations or special incentives to move them further along the sales pipeline.

Meanwhile, lower-scoring leads can be nurtured with automated email or SMS campaigns until they’re ready to move forward. This ensures that no leads fall through the cracks, but also that your sales team doesn’t waste time chasing low-value prospects.

Integrated with Your Sales Funnel

Lead scoring isn’t just about assigning a number to a prospect; it’s about streamlining your entire sales process. AGM’s lead scoring feature is fully integrated with the rest of your sales funnel.

This means that as soon as a lead’s score changes, AGM can automatically update their contact status in your sales pipeline and trigger any relevant workflows.

For example, if a lead’s score goes up because they requested a quote, the system could automatically move them from the “Prospect” stage to the “Quote Requested” stage in your pipeline, and notify the assigned sales rep to follow up.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP!

Need help? Your solution is just a click away! Connect with our live chat now! 🗨