How to Warm Up Cold Artificial Grass Leads with AGM

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Every artificial lawn you’ve ever installed started with a cold lead. It could be someone who Googled “low-maintenance backyard ideas,” and artificial grass was one of the answers. A passerby admiring a neighbor’s front lawn but had no idea it was synthetic.

These little moments are full of potential, but turning that spark into a signed contract takes a lot of time and finesse. Instead of manually working on each lead, automate the process with AGM.

What are Cold Leads?

In sales, “cold,” “warm,” and “hot” are terms used to classify leads based on their interest level and readiness to buy. Here’s how they translate to the artificial grass industry:

  • Cold Leads

Total strangers to artificial grass, let alone your company. They fit your ideal customer profile, though. For instance, maybe they’re sick of mowing or tired of their dog destroying their lawn. They also own their home and are open to a landscape makeover.

Artificial grass is perfect for them — they just don’t know it yet. At this stage, your job is to make sure they do.

  • Warm Leads

These are folks who have started to show some interest. They might have visited your website, followed your social media pages, or even downloaded a brochure on synthetic turf. They’re not ready to buy but are curious and open to learning more.

  • Hot Leads

Your most promising prospects. They’re actively engaged, like requesting a quote or talking to your sales team. Very close to making a decision. They just need that final nudge to seal the deal.

As you can see, each lead type needs to be handled differently. With cold leads, your main goal is to teach them about how great artificial grass is and get your company’s name out there, so they start to see you as the go-to expert.

4 Easy Ways to Warm Up Cold Artificial Grass Leads

These four tips are just a few of the many ways you can design and automate your lead nurturing process with AGM. We’d love to share more during your free consultation . But in the meantime, this should give you an idea of what you can do with AGM:

1. Segment your cold artificial turf leads

The first step in warming up your cold leads is to segment them based on their interests, behaviors, and demographics. You can use AGM’s Smart Lists feature to categorize your leads efficiently and really drill down into the details.

For example, you might segment leads based on the type of property they own (residential or commercial), their location, or the size of their outdoor space. By segmenting your leads, you can tailor your communication and offers to their specific needs, increasing the chances of conversion.

2. Get their contact info with lead magnet

A lead magnet is something valuable, such as a downloadable guide, that you give away for free to collect people’s contact information (e.g., their email or phone number).

For cold leads, your lead magnet shouldn’t be a hard sell on artificial grass. Instead, it should be as helpful as possible and touch on their pain points, like the following:

  • Infographic on easy ways to save on landscaping

  • Downloadable e-book on low-maintenance backyard designs

  • A free webinar series about how to create an eco-friendly lawn

  • A case study on playground safety based on surface material

The more useful your lead magnet, the better your chances of getting your foot in the door.

3. Start warming them up via email and SMS

After capturing your cold leads’ info, warm them up with AGM’s automated email builder and text sequences.

The goal? Educate them on low-maintenance landscaping options, build trust, and get them thinking about alternatives to traditional lawns.

A sample email sequence for cold leads could be:

  • Intro email: Thank them and introduce the lead magnet

  • Second email: Get them to engage via intriguing polls, etc. (e.g., what’s the lawn maintenance chore you hate the most?)

  • Third email: Share the results of your poll + another lead magnet

  • Fourth email: Add a relevant CTA, like booking a free consultation to talk some more about their landscaping issues

You can also use SMS marketing to complement your email sequence or as a standalone tactic. For instance, you can text them with a reminder if they booked a consult.

4. Retarget artificial grass leads with Facebook Ads

At this point, your cold leads are starting to get warm. They’re becoming aware of artificial grass, so you want to keep that momentum going.

Retargeting is basically showing ads to people who’ve already interacted with your business in some way, like grabbing those lead magnets.

AGM makes retargeting a breeze by integrating with Facebook Ads. Export your lead info from AGM, upload it to Facebook to create a Custom Audience, and craft an ad campaign tailored to this group.

Your retargeting ads could feature content like:

  • Testimonials from happy customers who switched to artificial grass

  • In-depth comparisons of artificial turf vs. traditional lawns

  • Myth-busting facts about artificial grass maintenance and durability

  • Special promotions for leads who schedule a consultation

Experiment with different ad formats and messaging to see what resonates with your audience.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP!

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