Smarter Email Marketing for Artificial Grass Companies

email marketing agm

Email is one of the most affordable yet highly effective marketing channels for service businesses like artificial grass installation.

It costs virtually nothing to send customized promotions, tips or offers to make sales. Certainly much cheaper than print, mail or paid ads.

Better yet, customers actually like receiving helpful, relevant emails from companies they trust.

Email marketing is also a fantastic way to keep your existing buyers engaged through seasonal tips, discounts, loyalty offers etc. to encourage more repeat/referral purchases.

AGM makes it easy and convenient to get started with email marketing – or to supercharge your existing campaigns. Check out these features:

Email Templates

AGM has a library packed with professionally-designed templates that you can customize for your own campaigns. Create beautiful newsletters, eye-catching promotions, and other types of emails in minutes.

Email Editor

The drag and drop email builder allows you to customize email layouts, insert images/videos, embed landing pages, add CTA buttons and personalize messages without any coding or design experience required.

Open & Click Tracking

Want to see how well your email campaigns are performing? AGM lets you see real-time reports on who opened or clicked on links in your emails so you can optimize accordingly.

email campaign agm

Contact Management

One dashboard plus the AGM mobile app for all your email marketing data, including contact lists, workflows, analytics, and integrations with other apps.

Deliverability Features

Built-in features like sender authentication, domain whitelabeling and ISP monitoring help improve email deliverability and inbox placement for your campaigns.

Email Integration

AGM supports email integration with webforms, landing pages, other apps and popular email providers.

Email Marketing Automation

Harness the power of automation for your email marketing campaigns. With AGM, you can design email sequences that get activated based on different scenarios.

This can support other parts of your sales and marketing strategy, with sequences like:

New Customer Welcome Series

You can automatically enroll all new contacts signing up on your site into a 5-part “Artificial Grass Buyers Guide” email series that drips out helpful information over 2 weeks designed to educate and convert them.

Existing Customer Promotions

Set an email re-targeting campaign to send customers special offers a few months after their installation to encourage repeat business (e.g. for maintenance). You can also tier offers based on their lifetime spend with your company.

Seasonal Campaigns

Set up automated emails that are triggered during certain months or weeks like automated reminders to schedule spring upkeep tips, summer refer-a-friend rewards etc.

Birthday/Loyalty Promotions

Upload customer birthdays and automatically enroll contacts into a special “customer club” on their birthday to receive an exclusive coupon/offer.

Appointment Reminders & Reviews

Schedule automated appointment confirmation and review reminder emails to customers once jobs are marked completed in your calendar.

Installation Anniversary Offers

Set up a workflow to have special discount offers and upgrade promos emailed automatically to customers when it’s been 12 months since their initial artificial grass install date. Helps promote additional sales opportunities yearly.

Invoice Payment Reminders

Reduce late invoices with AGM’s payment and invoicing features, for instance by sending friendly payment reminders when they are 5 days late on unpaid balances, urgent notices at 10 days overdue, and requests to update their billing details at the 15 day mark.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! Need help?

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