Mission. Values. Impact.
Powering Businesses
Through Proven Marketing Solutions
At Artificial Grass Marketing (AGM), we specialize in delivering cutting-edge marketing automation and AI-driven solutions tailored for the artificial grass industry. Our mission is to empower turf installation companies to streamline operations, enhance customer engagement, and drive sustainable growth.
Our Journey
AGM was founded by Troy Scott, whose career in artificial grass started in 2006. After departing yet another Silicon Valley startup, Troy traded a steady paycheck for an opportunity at Heavenly Greens. There, he quickly rose through the ranks—from a "commissioned only" sales representative to Vice President of Marketing. During his tenure, he architected a powerful Digital Marketing Stack (DMS) that played a pivotal role in generating nearly half a billion dollars in sales. Heavenly Greens has become one of the most successful independently owned artificial turf installation brands in the United States.
Troy speaking at an industry event.
Simply put, we figured out what works.
In 2013, Troy co-founded Artificial Turf Express, a retail and delivery business that quickly achieved seven-figure revenues through his digital strategies. His entrepreneurial spirit led to the creation of a digital marketing agency, Complete Online Strategy, where he assembled a team of experts across various specialties.
A pivotal moment occurred in 2017 when Troy met Andrew Croot at an entrepreneurs’ conference. Andrew joined the team to manage marketing operations, and together, they refined their approach, adopting new technology solutions and rebranding to AGM.
In a true American success story, Troy, alongside Tim Fullerton, who also started as a former sales representative, acquired both
HeavenlyGreens.com, and ArtificialTurfExpress.com in 2019. Today, they manage all aspects of these businesses, confronting the same challenges faced by other industry professionals.
Andrew Croot and Troy Scott
Our Mission
As we navigate the evolving landscape of 2025, AGM is committed to integrating new technologies and AI to stay ahead in the rapidly changing marketing environment. Our realtime proving grounds are both HeavenlyGreens.com and ArtificialTurfExpress.com. The entire Team at AGM is dedicated to sharing our industry knowledge and marketing expertise with other artificial grass businesses worldwide.
Let’s Connect
We’re passionate about helping other businesses in the artificial grass industry thrive. If you’re interested in learning how AGM can support your growth through proven marketing automation tools and strategies, let’s schedule a call to discuss your specific needs.
Some of our partners
We’re on a mission to build an easier way to run your artificial turf business!
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