We've all been there — a potential client seems interested, you send a quote, and then... crickets. It's frustrating, isn't it? The truth is, in the artificial grass business, just like laying turf, the follow-up is where the magic happens. And AGM's got the tools to turn those crickets into 'cha-chings'. Let's explore how AGM's follow-up campaigns can transform your lead nurturing game using 5 examples.

1. Automated Email Sequences: Your 24/7 Sales Team

Imagine this: a homeowner requests a quote for a backyard putting green. With AGM, you can set up a series of automated emails that trigger as soon as they hit 'submit'. 

The first email could thank them for their interest and share a few testimonials from happy putting green owners. 

A couple of days later, another email arrives, showcasing a gallery of your finest putting green installations. 

Finally, a third email gently nudges them to schedule a consultation, with a handy link to your booking page.

See how that works? You're not just sending one-off emails, you're building a relationship, showcasing your expertise, and guiding leads towards that all-important consultation - all while you're busy running the rest of your business.

2. Text Message Reminders: The Gentle Nudge

Sometimes, folks just need a little reminder. Maybe they got busy, or maybe your email got lost in the inbox jungle. AGM's text message reminders are perfect for those situations.

Let's say a client has booked a consultation but hasn't confirmed yet. A simple text message like, "Hey [Client Name], just confirming your consultation for [date & time]. Looking forward to chatting about your artificial grass project!" can do wonders.

These aren't just reminders, they're a touchpoint that keeps you top-of-mind and shows clients you value their time.

3. Smart Campaigns: The Right Message, at the Right Time

Not all leads are created equal. Some are ready to buy now, others are still exploring their options. AGM's smart campaigns let you tailor your follow-up based on where each lead is in their journey.

For example, you could create a campaign specifically for leads who have downloaded a 'Guide to Artificial Grass' from your website. 

These folks are clearly doing their research, so your follow-up should focus on educating them further and establishing your expertise. 

You could send them blog posts about different types of artificial turf, case studies of successful installations, or even invite them to a webinar about the benefits of artificial grass.

By targeting your messaging, you're not just blasting out generic emails, you're providing valuable information that helps leads make informed decisions.

4. Voicemail Drops: The Personal Touch

In a world of digital communication, a friendly voice can cut through the noise. AGM's voicemail drops let you leave personalized messages for leads, even if you can't reach them live.

Imagine you've just finished a consultation and want to send a quick follow-up. 

A voicemail saying, "Hey [Client Name], it was great chatting with you today about your backyard project. I've attached a few photos of similar installations we've done, and I'm here to answer any questions you might have." 

This reinforces your conversation and keeps the momentum going.

5. Task Automation: Never Drop the Ball

Ever forget to follow up with a lead? We've all been there. AGM's task automation takes the guesswork out of follow-up. You can set tasks to trigger based on specific actions, like when a lead fills out a contact form or books a consultation.

For instance, you could set a task to call a lead 24 hours after they download a brochure from your website. This ensures no lead falls through the cracks and every opportunity is maximized.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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