Create Dynamic, Data-Rich Artificial Grass Marketing Reports with AGM

Every marketing decision you make as an artificial grass installer should be based on hard data, not gut feel. For instance, your phone may be ringing off the hook, but are those new leads or old one’s calling you back? Maybe you just booked a bunch of appointments – where did they come from? 

Data is how you get smart answers to these questions. With AGM, all it takes is a few clicks to generate beautiful and easy-to-understand reports about different parts of your business. Here are some examples of reports you can create within the platform:

1. Google & Facebook Ads Report

AGM’s Reporting feature is the easiest way to monitor your ads on Facebook and Google. Once you connect your ad accounts with AGM, the system automatically pulls all that data into your dashboard.

Your ads report will include a visual overview of all campaigns, such as the one below:

You’ll also check how each ad is performing, broken down into clicks, impressions, CTR, CPC, cost per sale, ROI, and more:

This helps you understand which ads are attracting the most customers and where to invest your advertising budget for the best return.

2. Attribution Report

Think of the Attribution Report as a roadmap that traces how customers find your artificial grass installation services.

It tracks the customer's journey from the initial interaction (like clicking on an ad) to the final decision (such as filling out a contact form or making a purchase). 

AGM breaks that down further into Conversion and Source reports:

Conversion Report

Conversion reports tell you what people do after interacting with your ads, websites, videos, and other marketing efforts. These can be:

• Filling out a form on your website

• Calling your business

• Asking for a quote about artificial grass installation

You can also see which of these conversions led into opportunities and eventually, revenue and vice versa.

Source Report

On the other hand, a Source report shows you where your potential customers come from.

Did they click on a Google ad? Did they find you through Facebook? Or did they come straight to your website from Googling a keyword? No need for guesswork, because AGM will tell you the exact answers.

Both types of reports are valuable because they help you see not just how many people are interested in your artificial grass services, but also what's driving their interest. 

3. Call Reporting

The Call Reporting feature offers a 360-degree view of all your business calls, including incoming and outgoing calls.

The report also includes data within each call, such as:

• First Time: Identifies if the caller is reaching out to your artificial grass business for the first time, helping you track new leads.

• Device Type: Shows whether the caller used a mobile phone or desktop, giving insights into how customers prefer to contact you.

• Marketing Campaign: Links each call to the specific ad or campaign that prompted it, showing which marketing efforts are driving calls.

• Call Flow: Describes how the call is handled through your system, ensuring callers are efficiently directed to the right information or person.

• Landing Page: Tells you which webpage the caller was viewing before they decided to call, highlighting your most effective pages for generating interest.

  

Call Reporting is especially valuable if you rely on phone calls for inquiries or bookings. This report gives you insights into how many calls you're receiving, the best times for these calls, and their outcomes (such as booked installations or requested quotes). If you're promoting a "Call Now for a Free Estimate" offer, this report can also show you if that call-to-action is effective.

4. Agent Reporting

Agent Reporting is about monitoring your sales or booking team's performance. For artificial grass installers, this could mean seeing which team members are most successful at converting inquiries into booked installation jobs or who excels at customer service and follow-ups. 

It's a great tool for recognizing your top performers and identifying areas where your team can improve.

5. Appointment Report

The Appointment Report in AGM tracks all the appointments you've booked, whether they're for consultations, estimates, or installations of artificial grass. 

This report shows you how many appointments you have, which services are being requested the most, and how successful you are at turning inquiries into booked appointments. 

You can also see which appointments were canceled or no shows, and also integrates with AGM calendars for richer data.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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