Quick Tips on Using AGM's Coupon Generator for Sales & Marketing

This is a familiar scenario for many artificial grass installers – you've got a calendar full of consultations, but your closing rate could use a boost. You've heard that offering coupons can help seal the deal, but who has time to design, distribute, and track them? 

AGM's Coupon Generator is a powerful tool that allows you to create and manage custom coupons without breaking a sweat. You can generate two types of coupons:

1. Percentage Coupons: Offer a percentage-based discount on the order value. Perfect for seasonal promotions like "20% off all artificial grass installations."

2. Fixed Coupons: Offer a set dollar amount off, regardless of the order value. Great for incentives like "$500 off when you refer a friend."

With just a few clicks, you can:

• Design eye-catching coupons that showcase your brand and offer

• Set expiration dates to create urgency and prompt quick action

• Generate unique alphanumeric codes to prevent coupon abuse and track individual usage

  • Note: Coupon codes are not case-sensitive and cannot contain spaces or special characters

• Integrate coupons into your campaigns for automated distribution

• Limit coupon use to specific products or cap the total number of redemptions

Whether you're running a flash sale or a referral program, the Coupon Generator makes it easy to create and deploy the right offer at the right time.

Why You Should Add Coupons to Your Sales Strategy

In the competitive world of artificial grass, coupons give you a powerful way to:

Close More Sales

Imagine a potential customer is weighing their options for an artificial grass installation. They have quotes from a few companies, but then they see your offer for 10% off. Suddenly, your proposal looks a lot more attractive.

Overcome Price Objections

We've all encountered homeowners who love the idea of artificial grass but balk at the price. A well-timed coupon could be the nudge they need to finally take the plunge.

For example, you could send hesitant leads a limited-time coupon with a subject line like, "Your Exclusive 15% Off Coupon Inside—3 Days Only!"

Encourage Referrals

Word-of-mouth is the lifeblood of any artificial grass business. Coupons give you a tangible way to thank customers for spreading the word.

Let's say a happy client sends their neighbor your way. With AGM, you can automatically fire off a text like, "Thanks for the referral! Here's a coupon for $200 off your next service."

Upsell Existing Customers

Coupons aren't just for attracting new business. They can also entice current clients to upgrade their artificial grass or add on complementary services.

Imagine a customer is booking their annual turf maintenance. You could include a coupon for 20% off an infill top-up or pet odor treatment.

Understanding Coupon Discounts and Order Details

When a coupon is successfully applied to an order, you'll see the discount itemized in the order details. This helps you track the impact of your promotions and understand how discounts are distributed.

Here's what you need to know:

• Cart-level discounts (like 10% off the entire order) are distributed across all applicable one-time products based on their price. So higher-priced items receive a larger share of the discount.

• Product-specific discounts only apply to the qualifying items in the order. The discount is divvied up based on those products' prices.

• The coupon code and discount amount for each line item will be clearly displayed in the order details.

This granular breakdown helps you see exactly how coupons influence your sales and margins on every order.

Setting Up "Free" Products with 100%-Off Coupons

Want to really wow prospects with a free artificial grass installation or throw in a complimentary maintenance service? With AGM, you can create a coupon for 100% off to make selected products completely free.

A few important things to note:

• Customers will still need to enter their credit card info to redeem the coupon, in case you have a relevant upsell or downsell offer.

• This feature only works with Stripe payments, not PayPal. If you have both enabled, PayPal will be hidden for these orders.

• During checkout, customers will see a message that their card info is being collected for verification purposes.

While everyone loves free stuff, make sure to use this power wisely. You don't want to devalue your services or attract bargain-hunters who will never become paying customers.

Customizing Your Coupon Display Settings

By default, if you have an active coupon that applies to a particular order form, the coupon field will automatically be displayed for customers.

However, you may want to disable this for certain forms, such as a VIP client intake where coupons aren't needed. To turn off the coupon field:

1. Open the order form in the AGM builder

2. Toggle off the "Enable coupon codes" option

3. Save your changes

Now that order form will no longer prompt customers to enter a coupon code, keeping your checkout process sleek and distraction-free.

Combining the Coupon Generator with Other AGM Features

While the Coupon Generator is powerful on its own, the real magic happens when you pair it with AGM's other tools:

Automated Campaigns

Weave coupons into your email and SMS nurture sequences to build relationships and guide leads toward a purchase. You can even use AGM's advanced targeting to send different offers based on a lead's behavior or stage in the buying process.

Online Scheduling

Make it easy for customers to redeem their coupons by letting them book their artificial grass consultation or service right from your website or email. AGM's Online Scheduling feature will automatically apply the discount and send confirmation and reminder texts—no manual work required.

Analytics and Reporting

Track the performance of your coupons alongside other key metrics in the AGM dashboard. See which offers are driving the most sales, uncover trends over time, and use those insights to optimize your strategy.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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