Running Multi-Channel Artificial Grass Marketing Campaigns with AGM

AGM is designed to help you coordinate your entire marketing strategy through one Unified Campaign Dashboard. 

Imagine aligning your emails, texts, phone calls, and social media messages from one central location—no more juggling different tools or logging into multiple platforms. 

The power of this integration is that it helps you deliver a cohesive marketing message that reaches your audience effectively and creates a connected experience.

• Plan and Coordinate Across All Channels

With AGM, you can schedule campaigns that simultaneously go out through phone, text, email, and social media—all from one place. 

This unified planning ensures that each element of your campaign is strategically timed to build on the others, rather than working in isolation.

• Track All Channels in Real-Time

The dashboard lets you track how each campaign performs in real-time, whether it’s an SMS, email, or social media post. 

This means you can instantly see which channels are driving the most engagement and adapt your strategy on the fly—keeping the entire campaign connected and effective.

• Consistent Branding, No Matter the Platform

By managing all your communications from one place, you keep your messaging consistent across all channels. 

This is key to building trust with your customers, who need to see the same brand personality whether they're getting an email, a text, or seeing a social post.

Connecting Customized Campaigns for Maximum Impact

AGM allows you to create highly targeted, customized campaigns that make a strong impact by ensuring that each channel is used in a complementary way to enhance the campaign’s overall effectiveness.

• Highlight Local Projects with Multi-Channel Follow-Up

Showcase local installations in your emails and social ads, then follow up with SMS messages inviting neighbors to check out similar projects in their area. 

Connecting these channels makes your marketing more tangible and builds credibility.

• Water-Saving Tips for Targeted Audiences

Send personalized emails to clients in drought-prone areas, highlighting water-saving benefits. 

Then, reinforce that message with a Facebook ad showing a real-world example of how much water clients have saved. The combination of direct education and visible results across channels makes the message stronger.

• Seasonal Promotions Amplified Across Channels

Plan a seasonal promotion for summer, like a discount for getting lawns ready. Start with an email to existing leads, follow it up with SMS reminders, and cap it off with a voicemail drop to create urgency. 

By coordinating the timing across all channels, you ensure the promotion stays top-of-mind for potential customers.

• Segmented Campaigns to Address Different Needs Cohesively

Segment your audience based on their interests—whether it’s pet-friendly turf, sports installations, or low-maintenance options. 

Use that segmentation to launch integrated campaigns: an email series introducing the product, SMS follow-ups for booking, and Facebook posts highlighting customer testimonials—all speaking directly to their specific interests.

Personal Connections Enhanced Across Channels with Phone Connect and Voicemail Drops

Direct, personal connections are key to closing deals, and Phone Connect and Voicemail Drops allow you to reach out in an efficient and connected way.

• Direct Calls Without the Hassle

Use Phone Connect to personally introduce your services. Then, follow up with a tailored SMS or email that continues the conversation—keeping the customer engaged in a coordinated journey.

• Voicemail Drops Followed by SMS for Consistency

Drop voicemails with key messages—like a current deal—and immediately follow it up with a text containing additional details and a link to learn more. 

This sequence makes the call more effective by providing a next step, creating a clear and actionable journey for the lead.

• Unified Voice Across Channels

When you leave a voicemail about a special deal, follow it up with an SMS reminder and an email that dives deeper into the benefits. Each channel complements the other, making the overall campaign stronger and keeping the client engaged.

Drive Engagement with SMS/MMS and Integrate with Other Channels

Texts are highly effective for grabbing immediate attention, but they’re even more powerful when used in combination with other channels.

• Visual Impact with MMS Enhanced by Other Channels

Send before-and-after photos via MMS to highlight transformations, and follow up with an email that goes into more detail about the project. 

The visuals capture interest, while the email provides deeper context and builds trust.

• Coordinate SMS with Emails for Reinforcement

Send an SMS prompt right after an email—“Check your inbox for exclusive summer discounts!”—reinforcing the email content and boosting open rates. 

This type of coordinated approach ensures that each channel is working together rather than separately.

• Drive Fast Action and Maintain Momentum

After sending an SMS with a booking link, use Facebook Messenger to provide quick answers to questions they might have. 

This way, the customer can move seamlessly from interest to action without hitting any roadblocks.

Nurture Leads with Coordinated Educational Email Campaigns

Email campaigns are crucial for nurturing leads, but when they’re coordinated with other channels, they become even more effective. 

AGM helps you design educational emails that are part of a larger multi-channel strategy.

• Multi-Step Drip Campaigns Across Platforms

Start with an email introducing your pet-friendly turf options, follow up with a Facebook ad featuring happy pet-owner testimonials, and use SMS to prompt them to schedule a consultation. 

By weaving these touchpoints together, you create a cohesive experience that moves leads down the funnel.

• Behavior-Triggered Follow-Ups with Cross-Channel Support

AGM tracks lead interactions—if a customer clicks on a link about maintenance tips, AGM can automatically send a related SMS reminder or Facebook message with additional tips. This creates a feeling of personalized attention that keeps leads engaged and informed.

Real-Time Engagement with Facebook Messenger Integrated with Other Channels

Facebook Messenger Integration provides a powerful way to connect with customers, especially when used as part of a coordinated campaign.

• Instant Interaction with Follow-Up Campaigns

Use Messenger to answer questions immediately after an SMS or email campaign goes out, providing instant support and reducing the chances of losing an interested lead.

• Messenger as Part of the Sales Funnel

After sending an email about a seasonal promotion, use Messenger to follow up with a message like, “Saw our summer discount? Let’s get your yard ready!” This follow-up encourages customers to act while the offer is still fresh in their minds.

• Simplify Scheduling Through Multiple Touchpoints

Offer consultations through Messenger, and follow up via SMS with booking confirmations or reminders. Coordinating across these platforms keeps clients engaged and ensures they don’t forget their appointments.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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