SMS Marketing with AGM: Automation with a Human Touch

SMS (aka texting) may not be the fanciest marketing tool in 2023, but it's still one of the most powerful.

That's why 2-Way SMS Marketing remains a core feature of AGM. And like other AGM sales and marketing services, we've also boosted our SMS tool with AI and automation capabilities.

The goal is to help you spark more authentic connections through effortless SMS outreach– let's walk through some of the ways you can do that with AGM.

One Dashboard for Your SMS Campaigns

Whether you’re new to SMS marketing or already running text campaigns, AGM makes it easy to hit the ground running with our pre-built templates we set up for you.

Our intuitive drag-and-drop SMS campaign builder means designing SMS campaigns requires no advanced technical skills. With a few clicks, you can:

●     Import Excel sheets, Quickbooks or even legacy SMS provider contact lists with just a few clicks

●     Design customized SMS templates for promotions, season updates, and more

●     Set scheduled mass texts such as recurring appointment reminders

●     Receive and view incoming text responses in real-time

●     Log conversations under each contact profile for future reference

●     Track SMS open rates, clicks, and reply metrics to continually improve efforts

And that all happens inside your AGM dashboard – no manual data entry, switching between apps, or clicking countless tabs.

Write Hyper-Personalized Text Messages

The best SMS campaigns should feel personal rather than mass copy/paste jobs.

AGM offers a ton of customization options for your text messages. For instance, you can insert your customers' names, addresses, plus specifics about past landscaping projects or requests into your texts.

You can do this from scratch, or you can use our SMS templates to save time.

In short, it doesn't matter if you're sending an SMS message to one person or 1,000 – they can all be customized and personal.

Use Tags & Smart Lists for Targeted SMS Campaigns

Cold marketing truth: people think most ads/promos are spam, unless it's relevant to them.

To help you send the right SMS offer to the right customers, combine your campaign with two AGM features: Smart Lists and Tags.

Smart Lists lets you apply categories to your contacts (e.g., residential installations), which you can narrow down further using Tags (e.g., backyard putting greens).

This can help you craft ultra-targeted SMS promos for each customer group, such as:

●     Send a turf deodorizing promo to dog owners who had had artificial grass installed at least one year ago (they likely need it already!).

●     Got leads who backed out due to cost? Craft a new-customer financing offer, then send the promo code exclusively through SMS.

●     Segment your contacts by ZIP code and send them locally-relevant promos.

●     Gather a list of your venue installations, then offer them a pre-holiday maintenance package to help them get ready for events.

You can automate this entire process and create the campaigns in advance, so they're ready to send out at the perfect time.

SMS AI That Gets Smarter Over Time

The more you use AGM's automated SMS tool, the better it gets over time. How? By studying past nurturing message sequences that successfully converted leads, then combining this with analytics to generate recommendations.

For example, AGM's system may pick up that sending calendaring invite links in text messages resulted in more appointment confirmations than asking questions like "Does Tuesday work?"

It'll then deliver this insight on your dashboard, which you can access anytime. After that, you can decide whether to optimize your existing campaigns with the recommendation or not.

Learn More!

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