How to Use AGM Surveys for Your Artificial Grass Marketing

As an artificial grass installer, understanding your customers is key to providing top-notch service and growing your business. But how do you gather those valuable insights? Enter AGM's Survey feature.

With Surveys, you can directly ask clients and leads for their thoughts, preferences, and feedback. This arms you with actionable data to improve your offerings, better target your ideal customers, and ultimately install more turf. Let's explore how you can put this tool to work.

4 Useful Surveys for Artificial Grass Installers

You can create a survey about anything, but in our experience, these four are some of the most useful:

Post-Installation Satisfaction Survey

After wrapping up a project, send the client a quick survey to gauge their happiness with the process and final result. You'll learn what you're doing well and where you can improve. Plus, positive feedback can be repurposed as testimonials!

Product Preference Survey

Curious if customers prefer a certain turf style or brand? Ask them! Understanding which products resonate helps you make informed purchasing and marketing decisions. You could ask something like:

"If you were installing artificial grass in your backyard today, which of the following would be your top choice?

A) Plush, realistic grass

B) Shorter bladed grass optimized for dogs

C) Turf with cooling technology

D) Low-maintenance putting green style"

Upgrade Interest Survey

Do past customers know you offer additional services like turf repair, deep cleaning, or even hardscaping? Create a survey gauging their interest in upgrades or add-ons. You might uncover untapped revenue opportunities.

Prospective Customer Survey

Survey potential leads to hone in on their needs, budget, timeline, and motivations. Armed with these details, you can craft targeted marketing messages and tailor your sales approach.

Creating a Survey in AGM

Now that you have some survey ideas, let's walk through building one in AGM

1. In your AGM dashboard, navigate to "Surveys" under the "Marketing" tab.

2. Click "Create New Survey" and choose a name.

3. Select your survey type, such as One-Time, Recurring, or Drip.

4. Build your survey using the drag-and-drop editor. Mix and match elements like:

   • Radio Buttons & Checkboxes for multiple-choice

   • Text Fields for open-ended responses

   • Rating Scales to gauge satisfaction

   • Images to showcase turf options

5. Customize the look and feel with your branding.

6. Set up integrations as needed, such as connecting responses to your CRM.

7. Choose your distribution method, like email, SMS, or embedding on your website.

8. Test thoroughly, and then hit publish!

Survey Best Practices for Artificial Grass Companies

To get the most value from your surveys, keep these tips in mind:

• Keep it concise. Aim for 5-10 questions max to avoid survey fatigue.

• Make every question count. Each one should support your end goal, whether that's product research, customer satisfaction, or lead qualification.

• Mix question types. Use a blend of multiple choice and open-ended to gather both quantitative and qualitative data.

• Avoid leading questions. Keep things neutral to get authentic responses.

• Offer an incentive. Motivate responses with a discount code, gift card drawing, or free cleaning service.

• Consider page logic. AGM lets you show/hide questions based on previous answers to create a custom path.

• Follow up. Don't let insights collect dust. Act on feedback, tell customers you heard them, and thank them for participating.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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