How To Automate Your Follow-Up Campaigns with AGM

Whether it's a potential customer who requested a quote or a client who just had their lawn installed, keeping in touch is key to growing your artificial grass business. This is where AGM’s automated follow-up campaigns come in. 

With AGM, you can automate the bulk of your follow-up process, ensuring that no lead or customer falls through the cracks. This not only saves you time but also helps you nurture relationships and turn prospects into satisfied clients. 

Here’s an overview of how to automate follow-ups on AGM, plus some examples:

Creating Automated Workflows

Workflows on AGM are sequences of steps triggered by a certain event. For instance, when someone fills out a form on your website to request a quote, this can trigger a workflow that sends an automatic email thanking them for their inquiry and providing more information about your services.

You can set up workflows for different types of interactions:

• New inquiries: Send automatic responses when someone contacts you for the first time.

• Quote requests: Automatically send an email with expected timelines, materials used, photos of past projects, etc.

• After installation: Send thank you messages, ask for reviews, offer maintenance plans, etc.

• Anniversary reminders: Send messages to past clients reminding them of their installation anniversary and offering maintenance or upgrade services.

Each step in the workflow can be customized according to the desired action (e.g., sending an email, creating a task) and timing.

Email Campaigns

Email campaigns are an excellent way to keep in touch with your prospects and clients. With AGM, you can automate the creation and sending of emails based on various triggers:

• A series of emails for new leads, introducing your company and services.

• An email to quote requests, including an estimate and next steps.

• Follow-up emails after an installation, asking for reviews or referrals.

• Promotional emails offering discounts or introducing new products/services.

AGM's email automation includes features like email templates, segmentation (sending emails to specific groups of contacts), personalization (including the recipient's name or other details in the email), and performance tracking.

SMS Campaigns

Text messages (SMS) are an effective way to reach out to customers who prefer this mode of communication.

AGM's SMS automation feature allows you to automate text message communication for appointment reminders, follow-ups after a quote request, feedback requests after an installation, promotional offers, etc. All these can be customized based on the recipient’s interaction with your business.

Integration with Other AGM Tools

AGM's automated follow-up campaigns work hand in hand with other AGM features:

• Contacts: Automatically add new leads to your contact list when they reach out via a form on your website or through social media.

• Calendar: Sync your follow-up tasks with your calendar to ensure you never miss a beat.

• Opportunities: Track every lead's progress through your sales funnel and automate follow-ups accordingly.
  

With AGM’s automated follow-up campaigns, you can keep your leads and clients engaged without the burden of manual tracking and messaging. Not only does this save you valuable time, but it also allows you to provide consistent, timely communication that helps build trust and turn inquiries into successful installations.

Learn More!

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