Let's say you've just finished a flawless artificial grass installation. The homeowner is thrilled, raving about how it's transformed their backyard. You know this kind of feedback could bring in loads of new business, but asking for a review on Google feels awkward, and you're swamped with other jobs. Sound familiar?
Enter AGM's reputation management tools. These features make collecting and showcasing glowing Google reviews from your satisfied customers a breeze. Let's dive into how these tools can help you build trust, attract new clients, and grow your artificial grass business.
After you complete a job, AGM can automatically send a text or email to your customer asking for a review.
Let's say you've just finished installing a putting green for the Johnson family. As you're packing up your tools, AGM sends them a text: "How did we do on your new putting green? Click here to share your experience!" The Johnsons, still excited about their new yard, are happy to leave a glowing review while the experience is fresh in their minds.
AGM first asks customers to rate their experience. High ratings are directed to leave a public review on Google or your preferred platform. Lower ratings are sent to you privately for feedback.
For instance, the Smiths rate their new artificial lawn installation 4 out of 5 stars. AGM immediately prompts them to share their positive experience on Google. If they had rated it 2 stars, AGM would have asked for private feedback, giving you a chance to address any issues before they go public.
AGM provides widgets to display your best reviews directly on your website.
For example, potential customer named Tom visits your website. He's on the fence about artificial grass, but then he sees a carousel of 5-star reviews praising your work. One review from a local homeowner mentions how their AGM-installed turf has stayed green and lush for three years with minimal maintenance. This social proof helps convince Tom to book a consultation.
Additionally, AGM keeps an eye on your reviews across various platforms and alerts you when new ones come in.
So imagine you're busy measuring a backyard for a quote when your phone buzzes. It's an AGM alert about a new 5-star Google review. You quickly read it and notice the customer mentioned your crew's punctuality and cleanliness. You make a mental note to share this praise with your team later.
AGM can also provide customizable templates to help you respond to reviews quickly and professionally.
For instance, you get an alert about a new 3-star review. The customer loved their new artificial grass but mentioned the installation took longer than expected.
Using an AGM template, you quickly craft a response thanking them for their feedback, explaining the delay (perhaps unexpected ground conditions), and offering a small discount on their next service. This shows potential customers that you value feedback and go the extra mile to ensure satisfaction.
Here's how to make the most of these features in your day-to-day operations:
Set up automated review requests: Configure AGM to send review requests 24-48 hours after job completion. This timing sweet spot catches customers when they're still excited about their new turf but have had time to enjoy it.
Customize your message: Craft a friendly, personal message for your review requests. Instead of a generic "How was your experience?", try something like: "How are you enjoying your new artificial lawn? We'd love to hear your thoughts!"
Train your team: Make sure your crew knows about the automated review system. Encourage them to mention it to satisfied customers: "You'll get a text in a day or two asking about your experience. We'd really appreciate your feedback!"
Showcase reviews everywhere: Use AGM's widgets to display reviews on your website, in your email signatures, and even on your quotes and invoices.
Respond promptly: Set aside a few minutes each day to respond to new reviews. Quick, thoughtful responses show that you value customer feedback.
Learn from feedback: Use the private feedback from lower ratings to improve your service. Maybe you notice several comments about grass shedding – this could prompt you to switch to a higher-quality turf or adjust your installation process.
AGM doesn't just help you collect reviews – it helps you understand their impact:
Review Volume: Track how many reviews you're getting week over week. Are there certain types of jobs that generate more reviews?
Star Rating Average: Monitor your overall rating. Is it improving over time?
Response Rate: See how quickly you're responding to reviews and which responses are most effective.
Website Traffic: Notice spikes in website visits after particularly positive reviews are published.
Conversion Rate: Track how many website visitors book consultations after reading your reviews.
While reviews are crucial, they're just one part of a comprehensive reputation management strategy. Here are some additional tips:
Showcase your work: Use AGM's social media integration to automatically post before-and-after photos of your installations.
Educate your audience: Create blog posts or short videos addressing common artificial grass myths or maintenance tips. AGM can help you distribute this content to build your authority in the field.
Engage with your community: Use AGM to track local events where you could showcase artificial grass, like home and garden shows.
Monitor competitors: Keep an eye on what other artificial grass installers in your area are doing. Are they getting reviews for services you don't offer yet?
Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today. Got a question Shoot us a message, and one of our team members will get in touch ASAP!
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