The 6 Most Common Marketing Gaps for Artificial Grass Installers

From fumbling leads to ignoring reviews, it's easy to drop the ball when it comes to artificial grass marketing. After all, we're installers – we'd rather be out in the field, working with our hands and creating something beautiful with synthetic turf. 

We’ve identified a lot of these marketing gaps over the course of building AGM, and listed six of the most common ones below. AGM can help you solve them with minimal stress and effort.

Gap #1 - No SMS Texting Capabilities

SMS text messaging has become the most preferred communication method for consumers. An astounding 98% of text messages are opened, compared to only about 16% of emails.

Yet most small businesses still don’t have SMS capabilities set up. Bridge this gap with AGM’s 2-Way SMS Marketing feature. Our smart SMS tool allows you to  send personalized appointment reminders, quotes, promotions, and other messages directly to your clients’ phones. 

Gap #2 - Missed Calls Go Uncaptured

It’s estimated that 64% of calls to small businesses go unanswered every single day. That’s A LOT of leads wasted! Worse, it makes potential customers feel ignored, which can drive them to your competition.

This one’s an easy fix with our Missed-Call Text-Back tool. Every time you miss a call, AGM will text them with any message of your choosing. 

Gap #3 - Not Having Google Chat Activated

These days, businesses get over 1,000 visits per month to their Google Business Profile (GBP) on average. These are warm leads, since they’re already looking up companies. But without engagement, most remain anonymous lookers that leave no trace.

Tap into this existing traffic source by enabling Google Chat via AGM chat widgets. Get notified about chat submissions, view and reply to messages, and more within your AGM dashboard in real time.

Gap #4 – No Personalized Videos

People love businesses who infuse their interactions with a human touch. Video is one of the best ways to do this, and 93% of companies who send personalized videos see an increase in conversion rates.

Use AGM’s simple video creator to take a minute to record and send new inquiries a quick video introducing yourself and your installation services. Or send a personalized quote or testimonial video once a project is complete using their custom fields and merge tags. This unique touch helps you stand out while forging lasting relationships with customers.

Gap #5 - Slow Response Times

The longer you take to respond to an inquiry, the less likely you are to land that job. Leads that receive a response within 5 minutes are about 100 times more likely to convert compared to waiting 30 minutes.

AGM’s customizable workflows and team inbox to allow you to respond almost instantly to calls, texts, chats, emails, and contact form submissions. Complement this with our chatbot and auto-response systems to answer common questions automatically around the clock.

Gap #6 - Difficult Billing and Payment

A major pain point for most artificial grass installation companies is inefficient billing and payment collection:

• No way to instantly invoice customers. Scrambling to email invoices from the office and continually hounding clients to pay causes frustration for everyone.

• No method to collect credit card or ACH payments in the field upon job completion. Without collecting while onsite, you risk letting invoices fall through the cracks and having to pursue payment.
  

  

  With the AGM app, you’re always ready to accept and process payments anytime, anywhere. Use our software to:
  

  • Instantly build professional, customized invoices from any device

  • Calculate precise totals using saved rate cards for material and labor

  • Add special financing terms for individual clients

  • Send invoices via SMS

  • Enable one-click payment links directly on each client invoice for simpler payment
    

  You can also give customers access their outstanding invoices from a branded portal to view balances and securely pay via card, bank transfer, etc.

  Learn More!

  Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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