6 Ways to Drive Conversions with AGM for Artificial Grass Installers

Picture this: You're at a backyard barbecue, and the host asks about your artificial grass installation business. You whip out your phone, show off a few pictures of your latest projects, and before you know it, you've got a handful of new leads.

Sounds like a dream, right? But here's the thing - those leads are only as good as your follow-up game. And that's where AGM can help you guide that curiosity along the path to conversion.

1. Capture Leads with Web Forms 

AGM allows you to easily create and embed web forms on your website to capture lead information. For example, you could have a form for "Get a Free Quote" or "Schedule a Consultation". When a potential customer fills out the form, their information is automatically added to your AGM contact database.

Practical Tip: Place your web form in prominent locations on your website, such as the homepage header, sidebar, and at the end of blog posts. Make the form short and simple to maximize conversions.

2. Automate Follow-Ups with Email and SMS

Once a lead is in your AGM database, you can use the platform's powerful automation tools to nurture them with personalized follow-ups. Set up email and SMS campaigns that are triggered based on lead actions, such as requesting a quote or attending a consultation. 

Example Campaign Flow:

1. Lead fills out "Get a Quote" form

2. Immediately send a personalized email with more info about your services

3. 2 days later, send an SMS asking if they have any questions 

4. 5 days later, send an email with a limited-time discount offer

3. Retarget Leads with Facebook and Google Ads

AGM integrates with Facebook and Google Ads, allowing you to retarget your website visitors and leads with relevant ads. 

For instance, you could show ads featuring your latest artificial grass projects to people who visited your portfolio page but didn't request a quote. Retargeting keeps your business at the top of your mind and gives leads another chance to convert.

4. Manage Your Sales Pipeline 

Use AGM's visual pipeline tool to track your leads as they move through your sales process. You can create custom pipeline stages, such as "Quote Requested", "Consultation Scheduled", "Proposal Sent", and "Closed Won". 

This gives you a clear overview of your pipeline and helps ensure no leads slip through the cracks. You can even automate certain pipeline movements, such as moving a lead to "Consultation Scheduled" when they book an appointment online.

5. Streamline Client Communication

AGM's built-in 2-way SMS and email sync with your existing business phone number and inbox. This means you can manage all client communications from one central platform, without having to jump between different tools. You can even save common text and email responses as templated for easy access.

Bonus Tip: Use AGM's mobile app to respond to leads and clients on the go, perfect for when you're out on installation jobs.

6. Manage Online Reviews

Online reviews are crucial for building trust and credibility with potential artificial grass clients. AGM's review management tool allows you to easily monitor and respond to reviews from all the major sites in one place, including Google, Facebook, and Yelp. You can even automate review requests to be sent to customers after a successful project, helping you consistently generate more positive reviews.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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