Get Hyperspecific About Your Target Market with AGM

Think of your target customer as the bullseye on a dartboard – the people and businesses most likely to need and love your artificial grass. Knowing exactly who they are helps you hit the mark with your marketing, leading to more interest, more leads, and more sales.

AGM can help you identify and understand your ideal customer profile so you can tailor your messaging, services, and marketing efforts for maximum impact.

Who’s Your Ideal Client?

It's not enough to simply identify broad categories of potential customers. To truly connect with your audience, you need to understand the nuances that differentiate them. For instance, your ideal client might not be just any homeowner, but rather:

• The eco-conscious homeowner: This individual is passionate about sustainability and seeks environmentally friendly solutions for their home. They are drawn to the water-saving benefits of artificial grass and appreciate its contribution to reducing their carbon footprint.

• The busy professional: With a demanding career and limited free time, this homeowner desires a low-maintenance lawn that always looks its best. They value the convenience and time-saving aspects of artificial grass, freeing them to focus on other priorities.

• The family with young children: Concerned about the safety of their children, these homeowners want a soft, non-toxic, and hypoallergenic lawn that provides a safe and enjoyable play area. They appreciate the peace of mind that comes with knowing their children can play freely on a surface free from pesticides and harmful chemicals.

• The retiree seeking relaxation: This individual wants to enjoy their golden years without the hassle of lawn maintenance. They value the freedom and ease that artificial grass provides, allowing them to spend more time pursuing their hobbies and interests.

Imagine how different your messaging would be if you were trying to talk to all homeowners versus the very specific customer groups we have above. To help you really drill down into that information, use the following AGM tools.

Using AGM's Demographics Feature

AGM's Demographics feature offers valuable insights about your existing contacts. You can use this tool to analyze various demographic data such as age, gender, location, and income. 

By understanding the common characteristics of your current customers, you can identify patterns and trends. For instance, if most of your clients are middle-aged homeowners from suburban areas, you may want to focus more of your marketing resources on reaching similar demographics.

Lead Scoring

Lead scoring is another powerful tool within AGM that helps you identify prospective customers. By assigning points based on certain criteria - like job size, property type, or interactions with your marketing content - AGM can rank your contacts in terms of their potential to become customers.

For example, if a lead has expressed interest in a large-scale commercial project and has engaged with your emails or website regularly, you can give them higher scores. The higher the score, the hotter the lead. This helps prioritize your sales efforts to those most likely to convert.

Segmentation

Once you have identified your target customers and scored your leads, AGM’s Segmentation feature allows you to group similar contacts together. 

This could be based on demographic details, lead scores, behaviors, or any other criteria relevant to your business. For instance, you might create a segment for "Homeowners interested in pet-friendly turf" or "Commercial leads with high lead scores."

Segmentation lets you send highly targeted messages to each group, improving engagement rates and conversion potential.

Customer Journeys

AGM's Customer Journeys tool provides visual representations of how different types of customers interact with your business. 

By mapping out the steps your customers typically take - from initial inquiry to final purchase - you can identify common patterns and behaviors. This helps fine-tune your sales and marketing strategies to better cater to each customer group's unique needs and preferences.

For example, if you notice that customers usually watch a demo video before making a purchase, you could focus on producing more video content and promoting it more heavily.

Learn More!

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