Revive Stale Artificial Grass Opportunities with AGM's Workflow Triggers

As a business owner, you know that not every lead turns into an immediate sale. Some potential customers may express interest but then go quiet, leaving opportunities languishing in your pipeline. But with AGM's powerful Stale Opportunities workflow trigger, you can automatically re-engage these leads and get them excited about their artificial grass projects again.

What are Stale Opportunities? 

A stale opportunity is a lead that seemed promising at first but hasn't progressed or had any activity in a while. Maybe a homeowner requested a quote for their backyard putting green but never followed up. Or a business was excited about adding turf to their office courtyard but got sidetracked by other priorities.

These stale opportunities often still have potential - the leads just need an extra nudge to get the conversation going again. That's where AGM's workflow triggers come in.

How the Stale Opportunities Trigger Works

With AGM, you can set up automated workflows that spring into action when an opportunity goes stale. You define what qualifies as "stale" for your business, whether that's no activity for 30 days, 2 weeks after sending a quote, or any other criteria.

When an opportunity hits that stale milestone, the workflow trigger automatically deploys a series of targeted re-engagement messages. This could look like:

• A friendly email checking in and asking if they have any questions 

• A text message with a limited-time offer or discount

• A phone call task assigned to your sales rep to reach out personally

• A series of educational drip emails showcasing the benefits of artificial grass
  

The specific messages and cadence can be customized based on your sales process and what you know works well with your unique clientele. 

Real-World Examples for Artificial Grass Installers

Let's look at some examples of how this could work for your artificial grass business:

The Forgetful Homeowner

Say you had an interested residential lead who was excited about replacing their water-hungry lawn with artificial grass. You sent them a detailed proposal 2 weeks ago but haven't heard back. With AGM, you could set up a stale opportunity workflow that:

1. Sends a friendly check-in email 2 weeks after the proposal, asking if they have any questions

2. If no response after 3 days, deploys an SMS message offering a 10% discount if they book installation in the next month

3. If still no response, assigns a task to a sales rep to give them a quick call and revisit the conversation

The Busy Property Manager

Imagine a property manager downloaded a guide from your website about the benefits of artificial grass for apartment complexes. They opened the first few emails in your lead nurture series but then went quiet. Your AGM workflow could:

1. Trigger a new targeted email campaign 2 weeks after they go inactive, educating them on how artificial grass can save money and attract tenants

2. Sends a personalized text message offering a free consultation to discuss their specific needs

3. Invites them to an upcoming webinar you're hosting about commercial artificial grass applications 

Optimize Your Workflows for Maximum Impact

The key to success with stale opportunity workflows is continuous optimization. Use AGM's analytics to see which re-engagement messages are getting the most traction and adjust accordingly.

You can also segment your stale opportunities based on factors like lead source, project type, or last engaged activity. Then craft unique workflows for each segment that speak directly to their needs and barriers.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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