An email drip campaign sends a series of pre-written emails to your artificial turf leads over time. Each "drip" keeps you top of mind and gradually educates the prospect about your artificial grass services. 

For instance, let's say someone fills out a form on your website requesting a quote for their backyard. Your drip campaign could look like:

• Email 1 (instant): Thank them for their interest, briefly introduce your company's backstory and quality focus, and let them know you'll be in touch soon with a custom quote.

• Email 2 (2 days later): Deliver the quote. HiAGMight what's included, your installation process, timeline, and a limited-time discount if they book within the next 10 days.

• Email 3 (5 days later): Share 3 brief customer stories of how artificial grass transformed their yard and lifestyle. Include some of your most impressive installation photos.

• Email 4 (10 days later): Remind them the 10% off discount is expiring soon. Offer to hop on a quick call to answer any questions and get their project scheduled.

Why does this multi-step approach work so well? Repetition and gentle nudging. Most people won't be ready to sign that installation contract from the first interaction. Drip campaigns allow you to build trust and desire for your services through multiple touchpoints.

How AGM Simplifies Email Drip Campaigns

AGM makes setting up drip campaigns a breeze for artificial grass pros like you. No tech skills needed. The drag-and-drop campaign builder lets you easily map out your drip sequence and when each email should send.

Some powerful AGM features for drips:

• Visual campaign builder: See your whole drip campaign laid out in a simple flowchart. Drag and drop to rearrange or add new emails.

• Timing controls: Decide exactly when each drip email goes out - 1 day after they become a lead, 3 days later, etc. Set delays so you're not overwhelming them but stay persistently visible.

• "Smart" sending: Automatically pause drips if the lead gets in touch or converts, so they don't receive irrelevant emails. Let's say a lead replies to ask a question. AGM can detect that and pause the campaign, then automatically restart it if they go quiet again.

• Action-based email drips: Trigger specific drip campaigns when a lead takes a key action, like watching 50% of your company story video or clicking to your pricing page. Strike while their interest is hot!

Drip Campaign Tips for Artificial Grass Installers

What works best for drip campaigns as an artificial grass installer? Here are some of our favorite tactics:

• Showcase beautiful before/after photos of residential lawns and commercial spaces to get prospects daydreaming about their own transformation.

• Educate on the unique benefits of artificial grass.

For instance, share that it saves 55 gallons of water per square foot annually, looks great year-round with virtually no maintenance, lasts 15-25 years, pet-friendly and antimicrobial, etc. Help them see how it will make their life better.

• Address common objections head-on. 

For example, "You might be thinking artificial grass is out of your budget. But when you calculate the water savings and all the weekend hours you'll get back from not mowing and maintaining, the value becomes crystal clear."

• Share glowing customer reviews and testimonials for social proof.

"The McKays were skeptical about artificial grass at first, but after seeing how it kept their lawn looking immaculate through scorching summers and muddy dog days, they became raving fans and tell everyone how it's the best home improvement investment they've made."

• Create urgency with limited time discounts or seasonal specials. 

"Book your spring artificial grass installation by March 31st and get 15% off PLUS a free putting green. But hurry, our spring calendar is filling up fast and this offer won't last!"

Above all, keep your emails conversational, concise, and focused on how artificial grass will improve their home and life. Avoid pushy sales talk. Aim to be a trusted guide rather than just another salesperson clogging their inbox.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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