AGM's Call Tracking: Get More Value Out of Your Artificial Grass Sales Calls

In the artificial grass industry, phone calls are often a primary source of lead generation. Therefore, knowing which marketing campaigns drive those calls can significantly impact your business. Enter AGM’s call tracking feature – a tool designed to provide valuable insights into your inbound calls.

What is Call Tracking?

AGM’s call tracking feature allows businesses to determine where their phone leads are coming from by assigning unique phone numbers to different marketing campaigns. When a potential customer dials one of these numbers, AGM's call tracking software records information about the call and the caller. 

You can then use this data to assess which marketing strategies are most effective at driving calls. This includes call data points like:

• Where the call came from (i.e., the marketing source)

• The time and length of the call

• The caller's phone number and potentially their name and address

• Whether the call was answered

• The outcome of the call (e.g., booked installation vs. general inquiry)

By analyzing this data, you can make more informed decisions about where to invest your advertising dollars. You can also gain insights into how well your team is handling incoming calls.

Benefits of Using AGM’s Call Tracking for Artificial Grass Installers

Call tracking offers several advantages for artificial grass installers, especially when used inside AGM’s platform:

• Detailed Insights: Understand which marketing campaigns are driving calls and conversions via call reporting. Optimize your marketing budget by investing more in the highest-performing channels.

• Improve Caller Experience: Listen to call recordings to assess how well your team is handling calls. Use this information to improve customer service training and enhance caller experience.

• Streamline Operations: Automatically route incoming calls based on the campaign source or time of day. Ensure calls are answered promptly, improving customer service and conversion rates.

• Integrate with AGM CRM: Sync call data with your AGM CRM, keeping all your lead information in one place for easy reference and follow-up.

More Capabilities of AGM’s Call Tracking Feature

AGM’s call tracking feature extends beyond just tracking inbound calls:

• Dynamic Number Insertion: With this feature, you can display a unique phone number to each website visitor. This tracks not only the source of the call but also the caller's journey through your website before they dialed.

• Call Scoring: Rate your calls based on predefined criteria (e.g., call length, keywords mentioned, etc.). This can help identify high-quality leads.

• Text Messages: Send automated text messages to callers after they hang up, such as a thank you message or a request for feedback.

• Automated Actions: Use workflows in AGM to automatically perform actions based on the call data. For example, if a call goes unanswered, AGM could trigger an automatic email to the caller apologizing for the missed call. You can also setup automated calls.

Implementing Call Tracking with AGM

To get started with AGM’s call tracking, follow these steps:

• Add or purchase a new phone number through your AGM account.

• Assign it to a specific marketing campaign.

• Display this number on your campaign material (website, flyers, social media ads, etc.)

• Incoming calls will be tracked, recorded, and associated with that campaign.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

Need help? Your solution is just a click away! Connect with our live chat now! 🗨