AGM's Google Ads Feature Explained

You're great at installing artificial grass, but when it comes to online advertising, you might feel a bit out of your depth. You know Google Ads can bring in leads, but managing campaigns? That's a whole different ball game. AGM's Google Ads management feature is designed to help artificial grass pros like you harness the power of Google Ads without needing a marketing degree. 

What is AGM's Google Ads Management Feature?

AGM's Google Ads management feature helps you in creating, running, and optimizing Google Ads campaigns. It's built right into the AGM platform you already use to manage your artificial grass business. Here's what it allows you to do:

• Create campaigns: Build Google Ads campaigns from scratch, targeting specific keywords related to artificial grass installation.

• Set budgets: Control your ad spend easily, setting daily or monthly limits that work for your business.

• Track performance: Monitor key metrics like clicks, impressions, and conversions in real-time.

• Optimize on the fly: Make quick adjustments to improve your campaigns based on AGM's AI-powered recommendations.

Why Artificial Grass Installers Need This Tool

You might be thinking, "I've got enough on my plate with installations. Why bother with Google Ads?" Here's why:

1. Reach Homeowners When They're Ready to Buy

Picture this: A homeowner in your area is fed up with their patchy lawn and decides to google "artificial grass installation near me." With AGM's Google Ads feature, your business can pop up right at the top of those search results.

2. Target Specific Neighborhoods or Zip Codes

Let's say you're based in San Diego but want to expand into the La Jolla area. AGM lets you create hyper-local campaigns, so your ads only show to potential customers in that specific neighborhood.

3. Showcase Your Unique Selling Points

Maybe you offer the fastest installation times in your city, or you use eco-friendly materials. AGM's ad creator helps you highlight these selling points in your ads, setting you apart from the competition.

4. Maximize Your Marketing Budget

For many artificial grass installers, every marketing dollar counts. AGM's optimization features ensure you're getting the most bang for your buck by automatically adjusting bids and targeting to improve performance.

How to Get Started with AGM's Google Ads Management

Here's a step-by-step guide to launching your first campaign:

1. Log into your AGM dashboard and navigate to the Google Ads section.

2. Click "Create New Campaign" and choose your objective (e.g., "Generate Leads" or "Increase Website Traffic").

3. Set your budget. Start small if you're new to Google Ads – even $20 a day can make a difference.

4. Choose your keywords. AGM will suggest relevant terms like "artificial grass installation," "synthetic turf," or "low-maintenance lawn solutions." Add location-specific terms like your city or neighborhood names.

5. Craft your ad copy. Keep it simple and direct. For example:

6. "Professional Artificial Grass Installation | Free Quotes | [Your City] Experts"

7. Set up conversion tracking. This tells AGM when someone fills out a contact form or calls your business after clicking an ad.

8. Launch your campaign and watch the leads roll in!

Combining Google Ads with Other AGM Features

Here are some powerful combinations:

Google Ads + Lead Capture Forms

When a potential customer clicks your ad, send them to a custom landing page with an AGM lead capture form. This form can automatically add new leads to your CRM and trigger follow-up sequences.

Example workflow:

1. Customer clicks Google Ad for "pet-friendly artificial grass."

2. They land on a page about your pet-safe turf options.

3. They fill out a "Request a Quote" form.

4. AGM adds them to your "Pet Owner Leads" list.

5. An automated email sequence educates them about the benefits of artificial grass for pets.

Google Ads + SMS Marketing

Use Google Ads to capture phone numbers, then leverage AGM's SMS marketing tools for quick follow-ups.

Example workflow:

1. Your Google Ad offers a "Free Artificial Grass Sample."

2. Interested homeowners text a keyword (e.g., "SAMPLE") to your business number.

3. AGM automatically adds them to an SMS sequence.

4. They receive texts about scheduling a consultation or special offers.

Google Ads + Online Scheduling

Make it easy for leads to book a consultation right after clicking your ad.

Example workflow:

Your Google Ad promotes "Same-Week Artificial Grass Consultations."

1. The ad links to your AGM online scheduling page.

2. Customers can instantly book a time slot that works for them.

3. You receive a notification, and the appointment is added to your AGM calendar.

Tips for Google Ads Success in the Artificial Grass Industry

1. Use before-and-after images in your display ads. Nothing sells artificial grass like a visual transformation.

2. Highlight specific benefits in your ad copy. Instead of "Artificial Grass Installation," try "Never Mow Again: Artificial Grass Installation."

3. Create separate campaigns for different services. One for residential installations, another for commercial projects, and maybe one for sports turf.

4. Adjust bids based on weather. Increase your budget during dry spells when homeowners are most frustrated with their natural lawns.

5. Use call extensions in your ads. Many homeowners prefer to call rather than fill out a form.

6. Create a seasonal campaign calendar. Boost your budget in spring when people are thinking about lawn upgrades, and create fall campaigns focused on year-round green lawns.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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