AGM's New Pre-Built Segments for Email Campaigns

We're excited to roll out a game-changing feature that'll make your email marketing more precise than ever: Pre-Built Segments.

With our new Pre-Built Segments, you can laser-focus your campaigns on the customers who are most likely to respond, boosting engagement and driving more sales.

The Problem with Generic Email Blasts

We all know the drill: you send out a mass email about your latest artificial grass promotion, hoping to reel in some new leads. But the reality is, most of those emails will go unopened, and even fewer will result in actual business.

Why? Because generic email blasts are like throwing darts in the dark. You're hoping to hit the bullseye, but without a clear target, you're more likely to miss the board entirely.

Enter AGM's Pre-Built Segments

Pre-Built Segments change the game by allowing you to slice and dice your contact list based on their actual behavior. No more guesswork, no more wasted effort.

Here's what you can do:

• Target the "Hot Leads": Send personalized emails to contacts who've shown interest in the past 7, 30, or even 60 days. Maybe they opened your last email, clicked on a link, or even visited your website. These are the folks who are most likely to convert into paying customers, so nurture those relationships with targeted offers and content.

• Re-engage the "Fence-Sitters": Identify contacts who haven't interacted with your last 5 email campaigns. Maybe they're busy, maybe they're just not that interested right now. Either way, a gentle nudge might be all they need to take the next step. Send them a special offer, a reminder about your services, or simply ask for their feedback.

• Focus on the "Loyal Customers": Reward your most engaged contacts with exclusive discounts, early access to new products, or personalized thank-you messages. These are the folks who keep your business afloat, so make them feel appreciated!

Real-World Examples for Artificial Grass Installers

• Scenario 1: You're launching a new line of eco-friendly artificial turf.
  Target your "Hot Leads" segment with an email showcasing the benefits of this new product and offering a limited-time discount.

• Scenario 2: You've noticed a drop in repeat business.
  Reach out to your "Fence-Sitters" with an email offering a free turf cleaning and inspection service to remind them of the importance of maintenance.

• Scenario 3: You want to show appreciation to your long-term customers.
  Send a personalized email to your "Loyal Customers" segment, thanking them for their business and offering a referral discount.

Practical Tips for Maximum Impact

• Get Creative with Your Subject Lines: Use Pre-Built Segments to tailor your subject lines to each group. For example, a subject line like "Don't Miss Out on Our Eco-Friendly Turf Sale!" might work well for "Hot Leads," while "We Miss You! Get a Free Turf Cleaning" could be more effective for "Fence-Sitters."

• Use Segmentation in Conjunction with Other AGM Tools: Combine Pre-Built Segments with our CRM integration, email automation, and pipeline management features to create a truly seamless and effective marketing strategy.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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