AI-Powered Customer Journey: From Engagement to Reviews

The Industry's First A.I. All-in-One Sales & Marketing OS

As a business owner, imagine this: no more juggling multiple apps and spreadsheets for different parts of your business.  Consolidating everything into a single platform can be a game-changer for you. 

Leverage AI-powered automation to revolutionize lead qualification. Maximize resource efficiency, vet leads thoroughly, and boost conversions—all while driving sales and revenue growth.

As owners and operators of two successful turf companies, we have an intimate understanding of the artificial grass industry. We've leveraged this firsthand experience to develop a platform designed to optimize and streamline the management of our own businesses.

Industry Expertise: Built by owners of 2 successful turf companies!

AI-Powered Automation: Lead engagement with advanced AI!

All-in-One Solution: Say goodbye to juggling multiple apps!

Transform Your Website into a 24/7 Salesperson: Engage Prospects with Personalized, Intelligent Interactions.

Artificial grass marketing

Join us in this exciting journey of growth, efficiency, and innovation. Together, we'll transform your artificial turf business into a thriving enterprise that stands out in the market.

Three Powerful Ways We Can Elevate Your Business

Industry Expertise

Benefit from a platform designed by experienced professionals in the artificial grass industry.

AI-Powered Lead Automation

Enhance efficiency and conversion rates through automated qualification.

All-in-One Platform

Streamline operations by consolidating all sales and marketing activities into a single AI-powered platform.

1) BUILT ON INDUSTRY EXPERTISE & INTELLIGENCE

Software Built by Industry Insiders

We understand your challenges because we've experienced them ourselves. Take a look at the image of our Lead Tracker. It highlights every step in the sales process, providing you with full visibility of your Sales Pipeline. Gain complete control over your metrics all while integrating Lead Tracking, Marketing Automation and so much more it will blow your mind! It is the software of choice to power HeavenlyGreens.com and ArtificialTurfExpress.com.

One platform, Everything you need.

2) LIVE CHAT AND CALL CENTER SUPPORT

AGM Connect and AGM Connect +

Dedicated live chat and/or customized phone call support.

Not an answering service, an actual Call Center that works for you, answering your customers text messages and best of all, managing your prospects. Imagine the peace of mind you have knowing any live chat contact from a new lead or an existing customer will be answered. Even your appointments can be booked and added to your calendar!

3) WEB CONTENT & LEAD GENERATION

Optimized Content &

A.I. Lead Generation

Our systemized approach to Website Content & Optimization has helped us out rank competitors. This same systemized approach is working for our clients who are experiencing similar results.

We've also developed a core technology that helps us deliver leads directly to pre-built marketing automations; from website visits or keyword searches.

These are A.I. generated dogs running on artificial grass. We leverage AI to create optimized web content & video for our clients.

Which Service Works

Best for Your Business?

AGM Connect and AGM Connect +

Provide your business with dedicated support for you live chat and/or phone calls.

Content Optimization + Lead Generation

Focused Content and Optimization for the Artificial Grass industry.

This solution is typically an add-on to our software.

Integrated Business Intelligence

Our custom software systems track, manage & nurturing your leads.

Giving you full visablity of your marketing pipeline.

Latest Blog Posts

5 Automation Template Examples for Installers| Artificial Grass Marketing

5 Sample AGM Workflow Templates for Artificial Grass Business Owners

September 23, 20245 min read

AGM’s templates are more than just time-savers—they’re tools that help you run your business smoother, respond faster, and look more professional. By using these templates, you’re not just keeping up with the competition—you’re setting yourself apart.

From proposals and invoices to replies and reminders, AGM’s templates give you everything you need to keep your artificial grass business running like a well-oiled machine. Check out these examples!

1. Proposal Templates: Win More Jobs Without the Paperwork Hassle

Creating proposals from scratch eats up valuable time that could be spent on-site or in consultations. AGM’s proposal templates take the legwork out of the equation. Pre-fill them with your most common services, pricing, and terms so you can generate a professional proposal in minutes.

How It Works:

  • Easy Customization: AGM’s proposal templates let you adjust details like turf type, square footage, and add-ons such as infill, edging, or pet odor control treatments. No need to start from zero each time.

  • Personalized Branding: Your logo, brand colors, and contact info are built right in, so every proposal feels like it’s crafted just for that client—even when you’re using a template.

  • Integrated Approvals: Clients can accept proposals with a simple click, saving you the back-and-forth. Plus, it keeps a digital record for easy tracking.

Example in Action:

Imagine you’re wrapping up a consultation and the customer is eager to see the numbers. With AGM, you pull up your proposal template, plug in the details, and hit send—all before you’ve even left their driveway. The faster turnaround shows clients you’re on the ball, which can be the difference between winning the job or losing out to a competitor.

2. Reply Templates: Respond Faster and Stay Professional

We’ve all been there: the same questions keep popping up in your inbox—“How much does turf installation cost?” or “What’s included in your maintenance plan?” Instead of typing out the same responses repeatedly, AGM’s reply templates make it easy to fire back with clear, professional answers.

How It Works:

  • Quick Access: Create reply templates for your most frequently asked questions. Access them directly from your email or AGM dashboard to save time.

  • Personal Touch: Templates can be personalized with the client’s name and specific details about their project to maintain that human touch.

  • Consistency Across Your Team: If you’ve got multiple team members handling inquiries, reply templates ensure everyone is on the same page, giving consistent, high-quality responses.

Example in Action:

You’re on-site laying turf and a potential customer emails asking about pet-friendly options. Rather than fumbling with your phone to type out a detailed response, you or your office team can use a pre-set reply template that highlights your pet-friendly turf features and includes a call to action to book a consultation.

3. Invoice Templates: Get Paid Faster Without Chasing Clients

Invoicing can be a drag, especially when you’re managing several projects at once. AGM’s invoice templates simplify the process, making it easy to bill clients promptly and accurately. This means less time chasing payments and more time growing your business.

How It Works:

  • Pre-Formatted for Speed: AGM’s invoice templates come pre-formatted with your business details, payment terms, and service breakdowns. Just plug in the numbers, and you’re good to go.

  • Automated Reminders: Never chase a late payment again. AGM lets you set up automatic reminders for overdue invoices, keeping cash flow healthy without awkward conversations.

  • Track Payments in Real-Time: See who’s paid, who’s due, and what’s outstanding—all in one place. It’s perfect for keeping your books straight and knowing exactly where your business stands financially.

Example in Action:

You’ve just completed a big installation and the client is thrilled. Instead of waiting until you’re back at the office to send an invoice, you generate it right on your phone using AGM’s template. The client receives it instantly, and you’re already one step closer to getting paid.

4. Appointment Confirmation and Reminder Templates: Keep Your Schedule Tight

No-shows and missed appointments can throw a wrench in your day. AGM’s appointment confirmation and reminder templates make sure clients know when you’re coming—and remind them to be there.

How It Works:

  • Instant Confirmations: Automatically send out a confirmation when a client books an appointment, so they have all the details in writing.

  • Friendly Reminders: AGM’s templates can send out reminders via text or email a day or two before the appointment, reducing the risk of no-shows.

  • Add Coupons for Extra Value: Include a coupon in your reminders to encourage clients to book additional services. For example, a quick note saying, “Show this coupon for 10% off infill top-ups during your appointment.”

Example in Action:

You’ve booked a consultation for a high-value neighborhood. The client gets an email confirming the appointment, plus a reminder the day before with directions and a special offer. Not only does this reduce the likelihood of a no-show, but it also positions you as a professional who respects their time.

5. Contract and Agreement Templates: Close Deals Confidently

Contracts are essential but creating them can feel like a chore. AGM’s contract templates are tailored for artificial grass businesses, making it easy to include all necessary details and legal protections without spending hours drafting documents.

How It Works:

  • Pre-Loaded Legal Language: AGM’s templates come with pre-loaded terms that cover common issues like payment terms, warranties, and scope of work. You can tweak them to fit your business needs.

  • Digital Signatures: Clients can sign electronically, so you don’t have to chase paper copies. It’s faster, more convenient, and keeps everything organized in one place.

  • Clear Breakdown of Services: Make sure there’s no confusion about what’s included (and what’s not) in your artificial grass installation services.

Example in Action:

You’ve just finished a successful consultation, and the client is ready to move forward. Using AGM’s contract template, you can quickly generate an agreement that outlines the job details, cost, and timeline. The client signs on the spot using their phone, and just like that, you’ve secured the deal.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

Need help? Your solution is just a click away! Connect with our live chat now! 🗨

blog author image

Troy S. Scott

Troy is the Founder of AGM or ArtificialGrassMarketing.com, the Co-owner of HeavenlyGreens.com a Northern California installation company and the Founder/Co-owner of ArtificialTurfExpress.com, a retail brand that operates in San Jose CA.

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