AI-Powered Customer Journey: From Engagement to Reviews

The Industry's First A.I. All-in-One Sales & Marketing OS

As a business owner, imagine this: no more juggling multiple apps and spreadsheets for different parts of your business.  Consolidating everything into a single platform can be a game-changer for you. 

Leverage AI-powered automation to revolutionize lead qualification. Maximize resource efficiency, vet leads thoroughly, and boost conversions—all while driving sales and revenue growth.

As owners and operators of two successful turf companies, we have an intimate understanding of the artificial grass industry. We've leveraged this firsthand experience to develop a platform designed to optimize and streamline the management of our own businesses.

Industry Expertise: Built by owners of 2 successful turf companies!

AI-Powered Automation: Lead engagement with advanced AI!

All-in-One Solution: Say goodbye to juggling multiple apps!

Transform Your Website into a 24/7 Salesperson: Engage Prospects with Personalized, Intelligent Interactions.

Artificial grass marketing

Join us in this exciting journey of growth, efficiency, and innovation. Together, we'll transform your artificial turf business into a thriving enterprise that stands out in the market.

Three Powerful Ways We Can Elevate Your Business

Industry Expertise

Benefit from a platform designed by experienced professionals in the artificial grass industry.

AI-Powered Lead Automation

Enhance efficiency and conversion rates through automated qualification.

All-in-One Platform

Streamline operations by consolidating all sales and marketing activities into a single AI-powered platform.

1) BUILT ON INDUSTRY EXPERTISE & INTELLIGENCE

Software Built by Industry Insiders

We understand your challenges because we've experienced them ourselves. Take a look at the image of our Lead Tracker. It highlights every step in the sales process, providing you with full visibility of your Sales Pipeline. Gain complete control over your metrics all while integrating Lead Tracking, Marketing Automation and so much more it will blow your mind! It is the software of choice to power HeavenlyGreens.com and ArtificialTurfExpress.com.

One platform, Everything you need.

2) LIVE CHAT AND CALL CENTER SUPPORT

AGM Connect and AGM Connect +

Dedicated live chat and/or customized phone call support.

Not an answering service, an actual Call Center that works for you, answering your customers text messages and best of all, managing your prospects. Imagine the peace of mind you have knowing any live chat contact from a new lead or an existing customer will be answered. Even your appointments can be booked and added to your calendar!

3) WEB CONTENT & LEAD GENERATION

Optimized Content &

A.I. Lead Generation

Our systemized approach to Website Content & Optimization has helped us out rank competitors. This same systemized approach is working for our clients who are experiencing similar results.

We've also developed a core technology that helps us deliver leads directly to pre-built marketing automations; from website visits or keyword searches.

These are A.I. generated dogs running on artificial grass. We leverage AI to create optimized web content & video for our clients.

Which Service Works

Best for Your Business?

AGM Connect and AGM Connect +

Provide your business with dedicated support for you live chat and/or phone calls.

Content Optimization + Lead Generation

Focused Content and Optimization for the Artificial Grass industry.

This solution is typically an add-on to our software.

Integrated Business Intelligence

Our custom software systems track, manage & nurturing your leads.

Giving you full visablity of your marketing pipeline.

Latest Blog Posts

9 Tasks You Can Automate with AGM as an Artificial Grass Installer | Artificial Grass Marketing

9 Sample Automations for Artificial Grass Installers

September 13, 20245 min read

As an artificial grass installer, time is your most valuable asset. Between consultations, installations, and maintenance, it's easy to get bogged down in the day-to-day grind. AGM offers a way to automate some of those repetitive tasks.

1. From Lead to Loyal Customer: Streamlining the Client Journey

AGM's workflows simplify every stage of the client journey, starting with lead generation. When a potential customer fills out a form on your website, AGM can automatically:

  • Send a personalized thank-you email to acknowledge their interest.

  • Create a new contact in your CRM with all the details they provided.

  • Assign the lead to a sales rep based on criteria like location or project type.

  • Schedule a follow-up task for the rep to reach out.

No more manual data entry or leads falling through the cracks. AGM ensures every opportunity is nurtured.

2. Simplifying Scheduling: From Consultations to Installations

Scheduling is the backbone of your business, but it doesn't have to be a headache. With AGM, you can:

  • Send leads a link to book a consultation directly from your calendar.

  • Automatically send reminders to reduce no-shows and keep your schedule full.

  • Gather key info like square footage and turf type preferences right in the booking form.

  • Create a new deal in your CRM the moment a consultation is booked.

Say goodbye to the back-and-forth of scheduling. AGM makes booking a breeze for both you and your customers.

3. Streamlining Installations: From Prep to Completion

Installations are where the rubber meets the road (or in this case, where the turf meets the ground). AGM keeps your projects running like a well-oiled machine:

  • Automatically generate contracts and send them for e-signature, saving time and paper.

  • Order materials based on quantities calculated during the consultation.

  • Assign tasks to your crew with all the relevant job details and deadlines.

  • Send customers reminders and care instructions before and after the installation.

  • Request a review once the project is complete to capture valuable feedback.

With AGM, no detail is missed. Your team stays informed, your customers stay engaged, and you stay in control.

4. Nurturing Past Clients: Generating Repeat Business and Referrals

Your relationship with a customer doesn't end when you roll up the last bit of turf. AGM helps you stay top-of-mind long after the installation is complete:

  • Send a thank-you email with maintenance tips a week after installation to keep clients engaged.

  • Check in after 30 days to ensure they're loving their new lawn and address any concerns early.

  • Offer a discount on their first tune-up or cleaning service to encourage repeat business.

  • Add them to your email list for ongoing nurturing, promotions, and seasonal tips.

These touchpoints not only generate repeat business but also turn one-time customers into raving fans who refer you to their friends and neighbors.

5. Customized Quoting Made Easy

Picture this: you've just wrapped up a consultation and the customer is eager to move forward. With AGM, generating a professional quote is a breeze:

  • Use a pre-built template to quickly create a branded quote.

  • Automatically pull in key details like square footage and turf type from your consultation notes.

  • Include optional add-ons like infill upgrades or maintenance packages.

  • Send the quote via email with a link for the customer to accept and pay the deposit online.

No more burning the midnight oil to create quotes. AGM streamlines the process, so you can strike while the iron (and the customer's interest) is hot.

6. Intelligent Inventory Management

There's nothing worse than running out of turf midway through an installation. But with AGM's inventory workflows, you can avoid this nightmare scenario:

  • Set up low-stock alerts to trigger when you're running low on certain turf types.

  • Automatically generate purchase orders when stock falls below a predetermined threshold.

  • Assign re-stocking tasks to your warehouse crew.

  • Get notified when new shipments arrive.

You'll always have the right materials on hand, without the headache of constant manual checks. AGM keeps your inventory in check, so you can focus on the task at hand.

7. Streamlined Crew Scheduling

Coordinating multiple crews across different installations can be a logistical headache. But with AGM, it's a breeze:

  • Automatically assign new installations to crews based on skill set, location, and availability.

  • Send daily itineraries to each crew member with job details and directions.

  • Allow crew members to log progress and issues from the job site.

  • Trigger invoicing workflows once a job is marked complete.

No more endless phone tag or trying to decipher messy whiteboards. With AGM, everyone knows exactly where they need to be and what they need to do. Your installations will run like a well-oiled machine.

8. Proactive Maintenance Reminders

The key to a long-lasting artificial lawn is regular maintenance. Keep your customers engaged (and their lawns looking lush) with AGM's proactive reminders:

  • Schedule annual "grass health check" reminders to go out automatically.

  • Offer seasonal promotions on services like infill replenishment or deep cleaning.

  • Send care tips and product recommendations based on the customer's turf type.

  • Automatically generate a work order if the customer requests service.

These reminders not only generate additional revenue but also show your customers that you're invested in their lawn's long-term health. It's a win-win.

9. Seamless Supply Chain Communication

Supplier issues can quickly throw a wrench in your installation plans. But with AGM, you can stay on top of things:

  • Integrate with your suppliers' inventory systems for real-time stock checks.

  • Get automated alerts if a supplier is running behind on a crucial order.

  • Easily communicate with suppliers right from your AGM dashboard.

  • Track shipments and automatically update job timelines if delays occur.

With AGM, you're always in the loop. No more last-minute surprises or frantic phone calls. You can proactively manage your supply chain and keep your installations on track.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

Need help? Your solution is just a click away! Connect with our live chat now! 🗨

blog author image

Troy S. Scott

Troy is the Founder of AGM or ArtificialGrassMarketing.com, the Co-owner of HeavenlyGreens.com a Northern California installation company and the Founder/Co-owner of ArtificialTurfExpress.com, a retail brand that operates in San Jose CA.

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