Manage Your Artificial Grass Leads with Ease Using Automation

Every successful artificial grass installation starts with a lead. But turning that lead to an actual customer? That takes a ton of work, from data entry to follow ups all the way through to conversion and post-install relationship nurturing. 

With AGM, you can automate the entire process without compromising customer care. Check out these features:

Automated Lead Data Entry

Manually entering lead information into your CRM is both tedious and prone to human error. It’s also a hassle, especially if you use different applications to capture, store, and access your leads.

AGM can all of these tasks off your hands, capturing leads from various sources such as online forms, social media, email campaigns, call tracking, and more. 

The software then auto-populates this information into your CRM. You can take it even further from there using AGM workflows. Here’s a basic example:

• A potential customer fills out an online form on your website to request a quote for a backyard putting green.

• AGM instantly creates a new contact card for the new lead.

• The inquiry is automatically assigned to your sales reps, so they can start nurturing the lead.

And so on. You can then view this information at any time and track their progress through your sales pipeline. 

Lead Scoring on Autopilot

Not all leads are created equal. Some may be ready to have artificial grass installed, while others are still in the research phase. With AGM's lead scoring feature, you can assign a score to each lead based on various factors such as their engagement level, behavior on your website, and demographic information.

As an example, a lead who has visited your pricing page multiple times and downloaded your buyer's guide may be assigned a higher score than someone who has only visited your homepage.

This allows you to allocate your resources more efficiently and can also your conversion rates.

Automated Lead Follow-Ups

If a lead becomes unresponsive or stalls in their decision-making process, AGM can automatically execute follow-up campaigns. 

Got a lead who already received a quote but never got back to you? You can set it up so that this triggers a custom e-mail sequence such as this one:

• E-mail #1: Resends project quote and asks them to get in touch if they have questions

• E-mail #2: Invites them to book a call to go over their project

• E-mail #3: Sends a limited-time discount or freebie if they book within the week
  

You can schedule these to go out at strategic intervals, customized based on your typical sales cycle and the lead's behavior. And aside from e-mails, you can also integrate SMS and calls into your workflow.

Tracking and Analytics

Finally, AGM makes it easy to track metrics like click-through rates on your artificial grass ads, conversion rates for each sales pipeline, or ROI from different lead sources to refine your lead management strategy.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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