Automate Lead Capture via AGM’s Forms

It's time to stop losing potential clients because they can't find a way to reach out. With AGM's lead capture forms, you can make it simple and convenient for potential customers to get in touch - giving your artificial grass business the boost it needs.

This feature lets you create customized forms that can be embedded in your website, landing pages, or even shared via email and social media. The purpose? To gather the important details you need to qualify leads and turn them into paying customers.

What are Lead Capture Forms?

Lead capture forms are online forms that your potential customers fill out when they’re interested in your artificial grass services. These forms include fields where potential clients can enter their details such as:

• Name

• Email address

• Telephone number

• Message or nature of inquiry (e.g., request for quotation, scheduling an appointment)

• Property details like yard size and location
  

They’re one of the first steps within an artificial turf sales pipeline, which you can also automate with AGM.

Customizing Your Lead Capture Forms

The best part about AGM's lead capture forms is that you can customize them to meet the specific needs of your artificial grass business. Here are some of the form builder features you can use:

• Specific fields: Add as many fields as you need. This could be anything from the type of artificial grass they're interested in, to whether they have pets or children who will be using the turf.

• Design: Customize the look of your form to match your brand identity. This includes everything from colors to fonts, button styles, and images.

• Embedding options: You can embed the form directly onto a page, have it pop up after a certain amount of time, or even display it as a floating button.

• Form validation: Require certain fields to make sure you're getting all the information you need from your potential clients.

When someone fills out the form, their details will be automatically added to your AGM contact list. This means you'll be able to contact them immediately with a quote, information about your services, or a follow-up call.

Adding a Lead Capture Form to Your Workflow

Lead capture forms can also be integrated with AGM's workflows. This means that the moment someone fills out your form, an automated process kicks in.

For instance, once a potential client submits a request for a quotation through the form, AGM can:

• Automatically send them an email thanking them for their inquiry

• Notify your sales team of the new lead

• Update the contact's lead score 

• Schedule an automatic follow-up call

• Start sending them emails as part of a nurturing campaign

• Add them to your Facebook retargeting audience

This automation capability not only saves you time but also ensures that no lead slips through the cracks. 

Leverage AGM's Robust Reporting 

AGM also provides robust reporting tools that can give you insights into how well your lead capture forms are performing. You can see stats like:

• Number of submissions per form

• Conversion rates

• Which pages or campaigns the leads came from

• Performance comparison of different forms

This data will help you understand what's working and what isn't, allowing you to optimize your forms for better results continuously.

Learn More!

Discover how AGM software is designed for artificial grass installers, by artificial grass installers. Join our Free Community or Book a demo today.  Got a question Shoot us a message, and one of our team members will get in touch ASAP! 

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