Pricing Plans
Built specifically for turf installers. No bloated software. No unnecessary complexity.
AGM gives artificial grass businesses a clear place to start—and a proven path to scale.
Protect your reputation first. Add automation, visibility, and control as your operation grows.
Getting Started
Then just $49/mth!
The foundation every artificial grass business needs to build trust with homeowners.
Best for:
What Comes Next?
Once homeowners trust you, the next risk isn’t leads—it’s missed follow-ups, slow responses, and jobs slipping through the cracks.
AGM’s paid plans add structure, automation, and visibility so your business stays consistent as volume increases.
Upgrade anytime—only when you’re ready.
Plans & Pricing
Each tier builds on the last—adding structure, automation, and insight as your operation scales.
Core Operations
$397/mo
(1-3 Users)
Capture leads, stay responsive, and keep jobs moving—without missed steps.
Includes everything in Free, plus:
Best for:
Automation & Visibility
$797/mo
(4-9 Users)
Introduce automation and reporting so your business stays consistent—even when volume increases.
Includes everything in Build, plus:
Best for:
Includes AGMPro+ AI automation and approx. 1,500 SMS or calls, or 15,000 emails
Advanced Growth System
$997/mo
(10+ Users)
A fully systemized growth platform for established, multi-crew operations.
Includes everything in Grow, plus:
Best for:
This tier includes AGMPro+, AI‑powered automation that speaks, listens and converts, and approx. 1,500 SMS or calls, or 15,000 emails.
What Comes Next?
If you’re just getting started, Reputation Management is the right place to begin.
Most growing turf businesses move into Build or Grow once they want faster follow-ups, better organization, and fewer missed opportunities. Scale is designed for established teams that want deeper automation and system-level control.
If you’re unsure, we’re happy to help you choose.
Your Path to Growth
AGM is designed to grow with your business. Each plan adds the next layer of structure—so you’re never paying for complexity before you need it.
Build
Best when you’re busy and need structure.
Grow
Best when growth starts to feel chaotic.
Scale
Best for established, multi-crew businesses.
You can upgrade at any time — only when you’re ready.
FAQs
No. Many businesses start with Build or Grow if they’re already managing leads and installs. Free is there if you want a simple starting point.
Your data, reviews, and settings stay exactly where they are. New features unlock immediately—no rebuilding required.
No long-term contracts. AGM is month-to-month so you can upgrade or adjust as your business evolves.
Every turf business needs reviews to build trust. Starting there creates better outcomes for you—and better long-term results when you’re ready to grow.
Most growing businesses choose Grow, once they want consistent follow-ups, automation, and visibility without complexity.
Yes. Grow supports growing teams, while Scale is designed specifically for multi-crew and multi-location operations.
Trusted By Turf Professionals
Ready to Get Started?
AGM gives you a clear place to start—and a proven path to scale.
No pressure. No wasted tools. Just systems built for artificial grass businesses.
AGM combines scheduling, invoicing, CRM, marketing automation, reporting and AI‑driven workflows into a single, easy‑to‑use system—built by turf professionals for turf professionals.
Artificial Grass Marketing
111 N Market St. Suite 300
San Jose, CA 95113
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See what’s actually changing in the turf industry — and what it means for your business in the next 6–12 months.
• Market trends installers should be paying attention to
• Shifts in consumer behavior, search, and demand
• What successful turf companies are adapting now
Curated and analyzed by the AGM team — built specifically for artificial turf professionals.
No fluff. No sales pitch. Updated monthly.